Open Dictionary

Astroturfing

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Table of contents

1 English

1.1 Noun
1.2 Etymology
1.3 See also

English

Noun

astroturfing (uncountable)

(US politics) Formal public relations projects that deliberately give the false impression that they are spontaneous and populist reactions.

Etymology

From Astroturf®, as a wordplay on "grass roots", as astroturfing is intended to give the impression of grass-roots campaigns.

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